Evolving SEO for 2027: What still needs to change
Search visibility now extends from Google results to AI citations and community conversations. Here’s where to focus your SEO effort in 2027.
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Entities Are The Foundation Of Modern SEO
GEO is just entity SEO with a new name. The foundations haven't changed in 15 years, but most brands still ignore them.
Google To Bring New Video Understanding Tech To Ask YouTube
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages.
Creative targeting is quietly fragmenting your Meta audiences
Ten ads can behave like one when they make the same pitch. Give each buyer persona a distinct angle to expand your reach.
Prompts to programming: Vibe coding vs. traditional coding a website
Good vibes can spark great ideas, and now they can even help you build a website. With vibe coding, you don’t need to start by writing lines of code. Instead, you tell AI what you want to create, refine the results through conversation, and watch your website take shape. While…
Google Trends adds category filters
You can now filter Google Trends by pre-defined categories, without having to enter a query.
YouTube Says Bigger Thumbnails Drove More Long-Form Views
YouTube's Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once.
What makes a good listicle?
New research into 3,000 listicles reveals the signals associated with higher rankings — from freshness to explicit item counts.
Google Analytics showing zero traffic on Sept. 1
This seems like a widespread bug impacting a lot of GA4 accounts.
What Happens To PPC When You Stop Managing Google Ads Through Google Ads
As agents and MCP connectors take over PPC management outside the Google Ads UI, this piece maps the risks and the governance needed to avoid.
How to prove paid social drives paid search demand
When attribution misses delayed and cross-channel influence, here’s how to measure the demand paid social creates and paid search captures.
Google DeepMind Says Gemini Is Evolving From Chatbot To AI Agent
Interview with head of Google DeepMind explains how Gemini is moving beyond answers toward AI that can use tools and accomplish tasks.
The August 2026 SEO Update by Yoast recap
Each month, we host the SEO Update by Yoast, covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s new tools for publishers, the impact of AI on search visibility, and how to adapt to the evolving digital landscape. Watch the full…
Create an AI Brand Visibility Report [+ Template]
Pair AI share of voice, citations, and sentiment with GA4 conversions in one report leadership can act on. Free template and Semrush steps included.
How to prepare your site for AI agents
AI agents browse, compare, and recommend on behalf of users. Learn how to make your site crawlable, readable, trustworthy, and easy to cite in AI-driven decision workflows.
MonsterInsights vs Rank Math Analytics: Which WordPress Analytics Tool Is Right for You?
Choosing the right analytics solution for your WordPress website can make a huge difference in how effectively you understand your traffic, measure SEO performance, and make data-driven decisions. Two popular analytics solutions for WordPress are MonsterInsights and Rank Math…
The Technical Signals AI Search Uses That Most SEOs Still Aren’t Optimizing
Getting cited in AI responses is the easy part. Our audit of 50 major websites shows where real AI readiness begins.
Google Details Who Can License Its Search Data In Europe
Google published eligibility rules, samples, and key dates for licensing ranking, query, click, and view data from EEA Search under the EU's Digital Markets Act.
Google AdSense to change how it counts impressions: Begin-to-Render
This change is happening on February 17, 2027 and will result in a change in total impressions.
10 technical SEO audit mistakes that lead to bad recommendations
Your crawler can find the symptom. Your audit needs to explain the cause, why it matters, and what should happen next.