Google vs. Microsoft AI Max: What’s the same and what’s different
Learn where the platforms align, where controls and reporting differ, and how to test AI features without disrupting campaign performance.
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WordPress Announces A Proactive Security Initiative
WordPress announced an initiative to scale security as AI makes it easier for criminal to find and exploit vulnerabilities.
Schema For AI Citations: How To Become A Trusted Source
Schema is not a magic ranking switch. Loren Baker explains how consistent structured data strengthens entity trust across local, ecommerce, and author-driven content.
Anthropic AI watermarking: What it means for content and SEO
Confused by the AI watermark debate? Cut through the noise with a clear look at what Claude changed, why it matters, and what's being missed.
What’s new in Yoast SEO 28.4: find, fix, and generate at scale
The Yoast SEO Bulk Editor already helps you update titles, meta descriptions, and focus keyphrases across your whole site, filter by content type, and let Yoast AI draft metadata you approve before it saves. This update builds on that: it’s now easier to spot exactly which posts…
Where does AI get its information? And how to get cited
AI gets information from channels like training data, live online information, and licensing partnerships.
How We Earned 1,000+ Links For GEO/SEO
Kevin Rowe broke down the digital PR system behind 1,000+ earned citations, which data stories journalists cover, and how research wins AI Overviews spots.
Demystifying Grounding Queries with Real Data
Stop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content for machine search.
FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme
FTC and 22 states sued Amazon over alleged changes to its ad auctions that the agency says overcharged advertisers by more than $20 billion.
Rank Math SEO Plugin Pauses Controversial Feature. Says It Will Return
Rank Math paused its controversial feature, acknowledge a serious consent failure, and explains why it's coming back.
Google Search Console AI Reports Rolled Out Worldwide
Google says Search Console's generative AI performance reports, which track AI Overviews and AI Mode impressions, have now rolled out to all sites worldwide.
ChatGPT Is Now A “Very Large Online Search Engine” In The EU
ChatGPT is now a very large online search engine under the EU Digital Services Act after OpenAI reported about 159.1 million average monthly search recipients.
Calls and clicks keep falling as Google Maps becomes the destination
New findings show rankings remain stable while customer behavior changes, making profile quality and reviews critical for local visibility.
Google Search Console AI performance reports and Search generative AI control rolling out globally
After a few months of slowing rolling out these features, everyone should soon have access to them.
How To Restructure Your Marketing Team & Budget For The AI-Search Era
Three role changes and a budget rebalance can move a marketing team from invisible to cited in AI search results, no new headcount required.
5 steps to building Reddit authority for Google and ChatGPT visibility
Reddit can reveal why people choose, reject, or question a brand. Turn those insights into better content for organic and AI search.
Microsoft Advertising rolling out new design for advertiser console
Microsoft says it has "redesigned the navigation and enhanced tables for a more intuitive, efficient experience."