Where consumers go to trust a brand: how AI decides whether to cite you
When someone wants to know whether a brand is trustworthy, searching the brand name up isn’t the first option anymore. They ask an LLM to compare ...
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Google vs. Microsoft AI Max: What’s the same and what’s different
Learn where the platforms align, where controls and reporting differ, and how to test AI features without disrupting campaign performance.
The Role of AI in Modern Content Operations
Content teams are often tangled in a web of software, switching between isolated AI writers, SEO optimization tools, and unvetted browser extensions. These point tools enable rapid drafting, but they often lead to chaotic copy-pasting, version control errors, and unverified…
WordPress Announces A Proactive Security Initiative
WordPress announced an initiative to scale security as AI makes it easier for criminal to find and exploit vulnerabilities.
Schema For AI Citations: How To Become A Trusted Source
Schema is not a magic ranking switch. Loren Baker explains how consistent structured data strengthens entity trust across local, ecommerce, and author-driven content.
Anthropic AI watermarking: What it means for content and SEO
Confused by the AI watermark debate? Cut through the noise with a clear look at what Claude changed, why it matters, and what's being missed.
What’s new in Yoast SEO 28.4: find, fix, and generate at scale
The Yoast SEO Bulk Editor already helps you update titles, meta descriptions, and focus keyphrases across your whole site, filter by content type, and let Yoast AI draft metadata you approve before it saves. This update builds on that: it’s now easier to spot exactly which posts…
Where does AI get its information? And how to get cited
AI gets information from channels like training data, live online information, and licensing partnerships.
How We Earned 1,000+ Links For GEO/SEO
Kevin Rowe broke down the digital PR system behind 1,000+ earned citations, which data stories journalists cover, and how research wins AI Overviews spots.
August Product Update: A New Activity Hub, Smarter Portfolio Management, and Safer Site Setup
August brought five updates to MyPressable: a new Activity Hub for tracking jobs and account activity in one place, expanded MCP collaborator management across entire portfolios, Pressable DDEV tools integrated directly into MyPressable, more flexible […]
Google Search Console AI Reports Rolled Out Worldwide
Google says Search Console's generative AI performance reports, which track AI Overviews and AI Mode impressions, have now rolled out to all sites worldwide.
ChatGPT Is Now A “Very Large Online Search Engine” In The EU
ChatGPT is now a very large online search engine under the EU Digital Services Act after OpenAI reported about 159.1 million average monthly search recipients.
WPBeginner Spotlight 27: WordPress 7.1, WPVibe AI Everywhere, and a New Way to Record Your Screen
August was a big month for WordPress. WordPress 7.1 arrived on schedule, and WordCamp US brought four days of AI-focused talks to Phoenix. WPVibe doubled its install base in a single month. There is also a brand-new screen recording tool that we think you will… Read More » The…
Google Search Console AI performance reports and Search generative AI control rolling out globally
After a few months of slowing rolling out these features, everyone should soon have access to them.
How To Restructure Your Marketing Team & Budget For The AI-Search Era
Three role changes and a budget rebalance can move a marketing team from invisible to cited in AI search results, no new headcount required.
5 steps to building Reddit authority for Google and ChatGPT visibility
Reddit can reveal why people choose, reject, or question a brand. Turn those insights into better content for organic and AI search.
Staff Software Engineer, AI
About Us: YipitData is the leading market research and analytics firm for the disruptive economy and most recently raised $475M from The Carlyle Group at a valuation of over $1B....
How to map AI search prompts to every stage of the sales funnel
Your brand may win the shortlist and lose the buyer earlier. Map prompts to see where AI introduces, recommends, compares, or drops you.