Ahrefs publishes reporting and resources in the SEO & Content section of WPURLs.
Yes, every one. We have even built a Letaido pipeline that can research, outline, draft, and fact-check a nearly publish-ready article in six to twelve minutes. In theory, it could produce tens of thousands of articles. (It could… but that’s…Read more ›
The most prominent domain was Reddit.com, which showed up in 87.8% of SERPs (83.9% worldwide), with an average of 1.29 link appearances. Along with Ahrefs’ data scientist Xibeijia Guan, I set out to uncover how prominent other sites were, whether…Read more ›
As an SEO professional, metrics like rankings, traffic, and clicks are meaningful to you, but to a leadership team trained on market share and return on investment, they’re noise. That’s not a bias against SEO. It’s just what happens when…Read more ›
Whether Google runs a literal information gain score is still unconfirmed. But whether or not it improves your ranking is almost irrelevant. You should care about information gain because it’s your differentiator. The extra effort you put into creating useful,…Read more ›
For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate rankings. And our own research shows that AI-generated content already performs in search: 5.3%…Read more ›
37 proven ways to use AI in marketing, from SEO to international marketing, each one from a marketer who has done it and shown their working.Read more ›
Canva made this painfully clear: they gave 5,000 employees a full week to explore AI, and most couldn’t figure out how to start. No surprise there, most vibe-coding tools expect you to manage files, wrangle a terminal, and deploy to…Read more ›
On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipulating ranking in search results.” On the other hand, people like Lily…Read more ›
Every week brings a new acronym, a new era, a new thing you are supposedly already too late for. Some of it changes how we work, but a lot of it is—let’s be honest—noise. Well, fear not. I’ve curated some…Read more ›
Our free llms.txt generator is based on detailed analysis of 137,000 domains. Share this free tool with your boss, your colleagues, your clients, your GEO agency, or anyone who recommends you use an llms.txt file.
Before someone ever lands on your website, an AI assistant may have already explained what your product does, compared it with competitors, and helped them decide whether you’re worth considering. By the time someone clicks through to your site after…Read more ›
That’s the free-tools SEO strategy: instead of writing another guide, you build a small, genuinely useful tool, put it on a page, and let it rank for a query that has huge demand and almost no good competition. Done right,…Read more ›
If you’re one of the named brands, you win. If you’re not, you never knew the conversation happened. Optimizing for that is called AEO (or if you prefer, GEO.) This is now part of SEO and/or the marketing team’s…Read more ›
So, after years of hearing the same message, people started associating AI-generated content with low-effort, mass-produced slop. AI-assisted content earned a bad reputation before it had a chance to mature. This article is my attempt to reset the conversation. I’ll…Read more ›
You need to understand RAG because it’s one of the ways ChatGPT, AI Mode and other AI search engines choose which pages get included in its answer. This guide explains how RAG works (in plain English), what makes content more…Read more ›
