AI chatbots talked 57.5% of AI users out of buying
We surveyed 2,338 US consumers: 65% of AI users have replaced some product-related Google searches with chatbots, and 4 in 10 dislike chatbot ads.
SEO & Content
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All SEO & Content headlinesSearch Console AI Reports Go Global, Mueller On Recovery – SEO Pulse
Google says Search Console AI reports are now worldwide, and John Mueller weighs in on recovery timing, markdown for AI crawlers, and sitemap cache-busting.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google rolls out AI-powered AdSense Help guide to all English Help Center traffic
Google’s AI-powered AdSense Help guide answers publisher questions and helps with onboarding and troubleshooting.
How To Win More Citations In AI Answers, Live With Ahrefs’ Constance Tan
Learn which AI visibility metrics matter, how to prioritize your next steps, and the tactics that win more citations in AI answers.
Google opens YouTube personalized ads to alcohol advertisers
Google will allow personalized alcohol advertising on YouTube starting Oct. 30, in markets where local laws permit.
OpenAI expands ChatGPT ads globally and builds out its ad stack
OpenAI has expanded ChatGPT Ads, alongside new tools for audience targeting, conversion measurement, and reporting
Semrush is bringing AI visibility under the Spotlight
This October, Semrush, an Adobe company, will bring its Spotlight conference to London to discuss how AI is changing the way brands get discovered and why marketers need to rethink their visibility for the AI age.
The Best Rank Math Alternative for WordPress
I switched away from Rank Math after two years of using it on client sites, and I want to walk you through exactly why, because “best Rank Math alternative” searches are usually full of affiliate roundups written by people who… The post The Best Rank Math Alternative for…
USA TODAY overhauls audience strategy, citing search pressure
The overhaul includes layoffs and a new audience team structure as AI platforms send fewer users back to publisher websites.
The big winners and losers in U.S. website traffic over the past year
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
Getting Your Product Into ChatGPT Isn’t The Hard Part, Getting It Through Checkout Is
Getting surfaced in ChatGPT is the easy half. Three checks every retailer should run before connecting a fourth agentic commerce protocol.
SEO and PPC are sitting on each other’s best insights
The keyword that’s too expensive for PPC could be your next SEO priority. The page that ranks first could tell you where to cut paid spend.
How To Measure Your Brand’s Visibility In AI Answers (And Fix What You Find)
Explore how to improve your brand's visibility in AI search results and understand ranking discrepancies with traditional methods.
Limited Ad Serving: Why Google Ads suddenly show less often
Google can limit ad serving without disapproving your ads. Learn what puts accounts at risk, how to spot a limitation, and how to appeal.
People Aren’t Leaving Google For AI. They’re Using Both
Research shows how people can keep using Google while making fewer traditional searches and clicking through to fewer websites.
How to build a defensible SEO budget for 2027
Show leadership what your SEO investment protects, where growth is justified, and which bets are worth testing as search keeps changing.
Google to fix citation bug with Gemini 3.8 Flash in AI Mode
The latests Gemini model was unlikely to link or cite its sources. Google has confirmed the issue and will push a fix soon.
Google’s New Weather AI In Search Continues Shift Away From 10 Blue Links
Google's latest Search integration is another step to a future where users get things done without traditional search results.
Product Pages Get 24% Of AI Citations, Reddit & YouTube 4%
Ten Speed's citation study shows product pages beating Reddit nearly six to one for B2B buyers, verified only after six pointed fact-check questions.