OpenAI expands ChatGPT ads globally and builds out its ad stack
OpenAI has expanded ChatGPT Ads, alongside new tools for audience targeting, conversion measurement, and reporting
Content & Publishing
Editorial strategy, audience development, writing, distribution, and sustainable digital publishing.
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All headlines on this topicUSA TODAY overhauls audience strategy, citing search pressure
The overhaul includes layoffs and a new audience team structure as AI platforms send fewer users back to publisher websites.
When AI Has Nothing On Your Company, It Describes Someone Else
Publishing more content won't fix AI substitution. Retrieval repeats the same popularity bias that thinned your presence in the weights.
The Next AI Protocol Won’t Save Your SEO Strategy
Publishing a format is not the same as possessing the knowledge. Bill Hunt on why knowledge architecture outlasts every AI protocol.
Creative targeting is quietly fragmenting your Meta audiences
Ten ads can behave like one when they make the same pitch. Give each buyer persona a distinct angle to expand your reach.
Prompts to programming: Vibe coding vs. traditional coding a website
Good vibes can spark great ideas, and now they can even help you build a website. With vibe coding, you don’t need to start by writing lines of code. Instead, you tell AI what you want to create, refine the results through conversation, and watch your website take shape. While…
AI Content Disclosure Practices That Will Help, Not Hurt Your Brand Reputation
As audiences grow more skeptical of AI-generated content, how you disclose AI use is becoming a brand-trust decision, not a compliance footnote.
How to Build a Multi-Stage Editorial Approval Workflow
In print publishing, if you don’t have a defined, multi-stage review process, things go off the rails fast and expensively. When skipping a single step might mean tens of thousands of dollars in ruined stock sitting on a pallet, you just don’t skip steps. I learned that the hard…
What is CMS Localization?
Learn what CMS localization is and how it supports translation workflows, locale management, governance, and global publishing.
8 Best AI Content Marketing Tools for 2026 (Tried & Tested)
The best AI content marketing tools include Semrush‘s AI Visibility Toolkit and ChatGPT.
Unauthenticated PHP Object Injection to Remote Code Execution on GiveWP
This blog post is about an unauthenticated remote code execution vulnerability in the GiveWP plugin. An attacker with no account can run arbitrary commands on the server of a GiveWP site that has one published donation form and one active payment gateway which, on the versions…
Wordfence Argus: Moving Beyond Human Research Capability
When you create an AI agent that makes a breakthrough that is so difficult to understand that you need to ask it to write a blog post to explain it to you, you know you’re on to something.
If an AI watermark scares you, your content may be the real issue
AI watermarks don’t determine search performance. What matters is whether your content is original, useful, accurate, and worth publishing.
Meta Ads: Why creative diversity matters more than volume
Vary hooks, creators, messaging, formats, and offers to give Meta more creative combinations to match with different audiences.
Your WordPress.com Site Now Works from Inside ChatGPT
The new WordPress.com ChatGPT plugin enables you to manage your site efficiently and safely, streamlining tasks like publishing, checking stats, and more.
Content Analytics vs Web Analytics: What Publishers Actually Need
Publishers have access to more performance data than ever before, but not all analytics answer the same questions. While web analytics has traditionally helped organizations understand website traffic and user behavior, editorial teams now need much better insight into how…
How to Scale Content Operations Across Multiple Brands and Markets
Scaling content operations goes far beyond publishing more articles. For enterprise publishers, growth often means supporting additional brands, moving into new global markets, launching regional editions, or integrating newly acquired publications. And in some cases, it’s all…
Should We Stop Writing With AI?
Should you stop writing with AI as detection, spam, and sameness grow? Learn how expert-led AI content builds trust, audience ownership, and lasting value for years.
Critical Unauthenticated File Upload to RCE in Elementor Pro Plugin
This blog post is about an unauthenticated arbitrary file upload vulnerability in the Elementor Pro plugin that leads to remote code execution. The flaw lives in the Forms module’s File Upload field, where the extension check and the file-move step run in two separate loops with…
How To Create Magazine-Style Blog Posts With Divi 5’s New Text Styling Options
Print magazines built reader trust through typography long before the web existed. The way a headline breaks, how wide a column runs, where a paragraph breathes, and how a section begins all tell readers how to move through the page before they read a single sentence. That same…