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Search Engine Land
Search Engine Land publishes reporting and resources in the SEO & Content section of WPURLs.
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Latest from Search Engine Land
View all from this publisherGoogle rolls out AI-powered AdSense Help guide to all English Help Center traffic
Google’s AI-powered AdSense Help guide answers publisher questions and helps with onboarding and troubleshooting.
Google opens YouTube personalized ads to alcohol advertisers
Google will allow personalized alcohol advertising on YouTube starting Oct. 30, in markets where local laws permit.
OpenAI expands ChatGPT ads globally and builds out its ad stack
OpenAI has expanded ChatGPT Ads, alongside new tools for audience targeting, conversion measurement, and reporting
Semrush is bringing AI visibility under the Spotlight
This October, Semrush, an Adobe company, will bring its Spotlight conference to London to discuss how AI is changing the way brands get discovered and why marketers need to rethink their visibility for the AI age.
USA TODAY overhauls audience strategy, citing search pressure
The overhaul includes layoffs and a new audience team structure as AI platforms send fewer users back to publisher websites.
The big winners and losers in U.S. website traffic over the past year
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
SEO and PPC are sitting on each other’s best insights
The keyword that’s too expensive for PPC could be your next SEO priority. The page that ranks first could tell you where to cut paid spend.
Limited Ad Serving: Why Google Ads suddenly show less often
Google can limit ad serving without disapproving your ads. Learn what puts accounts at risk, how to spot a limitation, and how to appeal.
How to build a defensible SEO budget for 2027
Show leadership what your SEO investment protects, where growth is justified, and which bets are worth testing as search keeps changing.
Google to fix citation bug with Gemini 3.8 Flash in AI Mode
The latests Gemini model was unlikely to link or cite its sources. Google has confirmed the issue and will push a fix soon.
SMX Now: Find the entity gaps holding back your content strategy
See how to audit entity recognition, uncover competitor advantages, and strengthen your brand's visibility. Join us for the next SMX Now.
The SEO warning signs before organic traffic falls
A healthy traffic graph can mask lost commercial visibility. Find the signals hiding in your rankings, queries, landing pages, and leads.
3 SEO priorities to win organic traffic in 2027
Prioritize commercial content, make your best answers easy to extract, and build authority signals for organic and AI search visibility.
What your Google Ads hour-of-day report doesn’t tell you
Smart Bidding sees the auction-level signals your hourly report can’t. Know what you’re giving up when you cut an hour.
AI works best when it removes work, not judgment
AI becomes risky when you delegate judgment. It becomes an “easy button” when you delegate tedious, repetitive, and mundane work.
Gemini 3.8 Flash rolling out in Google Search
This too is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English, like we saw with 3.7.
Google avoids AdX breakup in ad tech antitrust case
Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google's ad exchange.
Lily Ray on why shortcuts rarely win in SEO or AI search
From buying links to AI search, Lily Ray shares why lasting visibility comes from E-E-A-T, real expertise and earning recommendations.
Evolving SEO for 2027: What still needs to change
Search visibility now extends from Google results to AI citations and community conversations. Here’s where to focus your SEO effort in 2027.