AI chatbots talked 57.5% of AI users out of buying
We surveyed 2,338 US consumers: 65% of AI users have replaced some product-related Google searches with chatbots, and 4 in 10 dislike chatbot ads.
Semrush
Semrush publishes reporting and resources in the SEO & Content section of WPURLs.
- Type
- Company publication
- Section
- SEO & Content
- How often they publish
- 28 items in 30 days
- Last checked
- 8m ago
- Website
- Visit publisher
Topics covered
Latest from Semrush
View all from this publisherLong-tail keywords: the ultimate guide
Use long-tail keywords to drive quality traffic to your site from search and AI. Here’s how.
Create an AI Brand Visibility Report [+ Template]
Pair AI share of voice, citations, and sentiment with GA4 conversions in one report leadership can act on. Free template and Semrush steps included.
How to prepare your site for AI agents
AI agents browse, compare, and recommend on behalf of users. Learn how to make your site crawlable, readable, trustworthy, and easy to cite in AI-driven decision workflows.
Where does AI get its information? And how to get cited
AI gets information from channels like training data, live online information, and licensing partnerships.
How to use AI tools for competitor analysis in 2026
ChatGPT alone won‘t cut it. See how to use AI tools for competitor analysis the right way, with Semrush MCP and a step-by-step workflow.
18 SEO KPIs to measure organic & AI search performance
Relevant SEO KPIs to track include AI visibility, keyword rankings, organic traffic, and brand mentions.
Enterprise SEO: What it is & how to build a winning strategy
Enterprise SEO involves optimizing a website’s visibility at scale, using templated and automated approaches.
How to rank in ChatGPT search: 8 steps to improve visibility
Rank in ChatGPT search by making your content easy for AI systems to extract and by building off-site consensus.
Why is SEO important? 11 reasons it still matters.
SEO improves your online visibility + complements answer engine optimization. Here’s why it matters in 2026.
8 Best AI Content Marketing Tools for 2026 (Tried & Tested)
The best AI content marketing tools include Semrush‘s AI Visibility Toolkit and ChatGPT.
How to track AI Overviews with Semrush
AI Overviews are growing and impacting SEO campaigns. Learn how to track AI Overviews with Semrush.
Google releases August 2026 spam update: What marketers need to know
Google‘s August 2026 spam update finished rolling out on August 21. Learn what changed, what didn‘t, and how to read your data.
Reddit's citations in ChatGPT fall from 3.8% to 0.5%
Promptwatch says Reddit‘s share of ChatGPT citations fell 86% in four days. OpenAI says it hasn‘t changed how it picks sources.
Google Search Console: the ultimate guide for 2026
Learn how to properly set up GSC + use it to spot site issues and areas for improvement.
The ultimate guide to creating a content marketing strategy
Learn how to build a content marketing strategy to reach your audience across search, AI, social & more.
Microsoft Clarity adds an AI Scrape-to-Referral Ratio
Microsoft Clarity‘s AI Scrape-to-Referral Ratio compares what AI crawlers take from your site with what they send back.
SEO content: A complete guide for search and AI
SEO content now has three audiences: users, search engines, and AI. Follow this five-step workflow to create pages that rank and get cited.
SEO strategy in 2026: how to build one (+ free workbook)
Create a modern SEO strategy that earns qualified leads across search and AI answers. Get a free workbook to make the six decisions that matter.
SEO for a new website: A sequencing guide for your first 90 days
SEO for a new website is all about sequencing. This guide covers what to do before and after launch, plus how to show up in AI answers like ChatGPT.